Free Identity Crisis Health Care Branding Hidden Problems and Proven Strategies to Solve Them

[Read.dQPp] Identity Crisis Health Care Branding Hidden Problems and Proven Strategies to Solve Them

[Read.dQPp] Identity Crisis Health Care Branding Hidden Problems and Proven Strategies to Solve Them

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Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve ThemThe inside story on avoiding the pitfalls andmastering the craft of healthcare branding.Whether its a pain reliever for a headache, a life-saving operation, having a baby, or just a routine checkup,everyone in the developed world is touched by the healthcare industry in one way or another. As vital as thisindustry is to us all, branding expert Vince Parry sees fundamental problems first hand in the way healthcarecompanies and their advertising agencies market health and wellness brands. Identity Crisis highlights themany missteps, misnomers and missed opportunities for some of the biggest healthcare brands of our day,and offers solutions for avoiding these problems in the future. Among many observations, this book points out: The problems of using consumer-goods branding techniques in healthcare The ways that illness changes how we define ourselves and make brand choices The pervasive fallacy that doctors arent influenced by healthcare marketing The enlightening power of branding or rebranding illnesses to defuse their stigmaBringing over 30 years of expertise to bear, Vince Parry has written nothing less than the definitive book onhealthcare branding: what to do andjust as importantlywhat NOT to do for anyone involved or interested inan industry that is at the center of our lives.
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